Articles tagged “google”

A smart look at the factors, including the rush toward direct bookings, that are shaping the entire metasearch sector in 2015.

When your stock price falls to around one euro per share, as eDreams Odigeo's did last year, then even the company's founder has to make an exit.

This has huge potential to impact how we travel, and since the language barrier is a worry for many travelers it would be great to see Google partner with destinations to help soothe those qualms.

Gogo wants its Wi-Fi users to believe the notion that it is primarily monitoring customers' Internet usage to block improper video streaming to safeguard bandwidth and the browsing experience for everyone on the plane. Passengers who are aware of the controversy will have to decide if they trust Big Brother up in the air.

Google and Microsoft are teaming up against Marriott, Hilton and the rest of the hotel industry over travelers' rights to independent Wi-Fi access when they stay at or visit a hotel.

Skift sat down with 17 online travel CEOs over three months to better understand what matters to them as they look at the future of travel booking. Understand the trends, buy the e-book.

One of Google's largest customers, the Priceline Group, loves Google but what's love got to do with it? Google isn't growing fast enough to meet Booking.com's needs so the company turned to data-challenged TV advertising to cope with the demand-generation gap.

Skift sat down with 17 online travel CEOs over three months to better understand what matters to them as they look at the future of travel booking. Understand the trends, buy the e-book.

Even large online travel agencies like Expedia need marketing partners, and that is where the metasearch sites come in. In Expedia's view, its own subsidiary Trivago is helping Expedia compensate for the traffic it is losing, and will continue to lose, from TripAdvisor.

The travel industry is beholden to Google for its SEO, targeted ads, keywords . . . and Google has figured out a way to drum up more business by getting everyone to play their game more rigorously. Dr Seuss, as always, provides a healthy dose of perspective.