Articles tagged “groups360”

Companies that went hybrid are now being urged to "reuse" their office spaces by renting them out to other remote workers. Here we go again.

This week, travel startups Groups360 and Amenitiz announced more than $65 million in funding.

Companies that raised money before the crisis are sailing through it. Look at Groups360, which got $50 million from Marriott International, IHG, Accor, and Hilton a year ago, and has grown since.

After a significant investment, four major hotel companies now have a controlling interest in the booking engine Groups360. It's unclear if this sets it up for success — or failure.

Hotels need to be willing to make more investments — and to give up some of their control — if Groups360 is going to work.

The hotel industry has had a tough time improving the painful process of selling event space and room blocks to meeting planners. Perhaps this deal is a sign the sector is finally ready to invest in meaningful change to help repair the ecosystem.