Articles tagged “guest experience”

Accor Strengthens Its Footprint in the Collection Brand Space

Branded collections are a way for hotel companies to meet the emerging needs of both independent hoteliers and today’s traveler. Accor is staking a claim in the space in a big way, adding a second branded collection to its portfolio.
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New Report: Back to Hospitality — Getting Smarter and More Profitable In a Post-Covid World

2021 is shaping up as a critical year for hospitality recovery and reinvention as countries around the world start to reopen to tourism. In this new report, Skift and Oracle Hospitality present the results of a 2021 global research study exploring business strategies, guest needs, and emerging technologies hotels will use to accelerate their recovery.
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Why Price-Gouging at Luxury Hotels Could Backfire

There's a danger in the surging average daily rates as travel takes off: Luxury hotels don't have the staff or the ability to live up to inflated rates. This presents a long-term danger to carefully cultivated brands.