Sonder doesn't need to put Hilton or Airbnb out of business to be a winner. But it has to has to cope with the market's displeasure with unprofitable companies, and to prove that its guest experience will deliver on its promises, starting with millennials and Gen Zers.
Branded collections are a way for hotel companies to meet the emerging needs of both independent hoteliers and today’s traveler. Accor is staking a claim in the space in a big way, adding a second branded collection to its portfolio.
2021 is shaping up as a critical year for hospitality recovery and reinvention as countries around the world start to reopen to tourism. In this new report, Skift and Oracle Hospitality present the results of a 2021 global research study exploring business strategies, guest needs, and emerging technologies hotels will use to accelerate their recovery.
There's a danger in the surging average daily rates as travel takes off: Luxury hotels don't have the staff or the ability to live up to inflated rates. This presents a long-term danger to carefully cultivated brands.
In 2020, contactless technology has rapidly evolved from a nice-to-have to a must-have feature in the hotel industry. What does the future hold for contactless experiences? We investigate in this new report.
In 2020, contactless technology has rapidly evolved from a nice-to-have to a must-have feature in the hotel industry. What does the future hold for contactless experiences? We investigate in this new report.