Articles tagged “guides”

A new survey by GetYourGuide found that 70% of respondents have a plan to book a guided tour in the next year.

In a shift away from traditional tourist hubs, private tour guides nurture small group experiences in less-popular cities to grow their business organically.

Dublin Airport has released a new advice guide to support senior travelers when preparing to visit the airport during the busy summer months. 

Google has fought and annoyed TripAdvisor and Yelp for years when it comes to user reviews. The search giant obviously has the scale to compete and is now putting new emphasis on its own user reviews, but it has to prove it has the focus to upend the review balance of power.

As with anything Google does, you can expect Google Trips to be very much a work in progress that goes through numerous iterations before it becomes available to the public. But its beta release expands Google's footprint in the travel ecosystem especially since so many consumers begin their trip planning in the search engine and explore destinations with the Maps app.

The challenge for TripAdvisor is whether it will win by being an all-encompassing app or whether it is better to be more focused like Expedia's or HotelTonight's apps. In phasing out its City Guides app, TripAdvisor is putting itself in the comprehensive camp.

Foursquare's making a big bet that users will check-in to the new experience, but it needed a big change to move forward.

Overall, travelers today are looking to travel with friends and family and use local firms in the destination they’re going to.

As the lines between independent and branded travel content blur, it will matter less who is presenting the content and more whether it's relevant and actionable for the targeted reader.

Google Maps is the world's biggest funnel to destination-specific information, and it only makes sense to focus content on those users. Whether or not Zagat's distinctive ratings system and brand voice will continue to rise to the top remains to be seen.