Marriott alone owes loyalty members $4 billion in unredeemed points. Across seven hotel giants, the total tops $11 billion. The numbers signal strength, not weakness.
For years, China’s hotel story was concentrated in major cities like Beijing, Shanghai and Guangzhou. That’s where the demand was, and that’s where most branded supply clustered. But that’s changing now.
The clearest takeaway from this Lunar New Year is a shift rather than a slowdown. Japan didn’t hold the same pull this season, but that demand didn’t disappear, it moved. Thailand is firmly back in consideration, suggesting travelers still want nearby, easy holidays, but are recalibrating where they feel most comfortable going.
No brand is more synonymous with the growth of modern Chinese travel than Hanting Hotels. As both the world’s largest hotel brand and a national icon, Hanting is celebrating its 20th anniversary by sharing its roadmap to making quality hospitality accessible for all.