Hilton expects to open three luxury and lifestyle properties a week this year, on average. This puts it on track to have a substantially larger share of luxury and lifestyle rooms than its peers, partly to make its loyalty program more attractive to travelers.
While the development pipeline is impressive in key markets, successful delivery of hotel projects will depend on overcoming nagging financing challenges and uneven infrastructure.
While Hilton recently made headlines for bringing its luxury lifestyle brand NoMad to Singapore, the group has made clear that the real growth story lies in the mid-market.
Many companies have said there’s no standard methodology for determining the ratio for CEO-to-median employee pay, which makes direct comparisons tricky.
As luxury goes local and lifestyle goes upscale, Hilton’s NoMad debut in Singapore makes a clear statement about the future of luxury hospitality in the region.