China must weigh whether the economic pain is worth the price of such tough lockdown measures in response to outbreaks that pale in comparison to those seen in markets like the U.S.
Major hotel companies don’t want to ruffle any investor feathers at a time when profitability is just returning and labor remains fragile. But it’s better to be honest — and prepared — about what the next few months could look like with new strains of the virus and deploy a new recovery strategy.
Optimism about the travel recovery in the U.S. hit a peak this summer. Hotels with a heavy American presence have benefited from the resulting occupancy boost as well as hopes for a long-term bump in conversions. Perhaps it should be no surprise that major U.S. hotel franchisors lead our health score list.
It's still unknown how the new-ish CEO of Transcorp Hotels, Dupe Olusola, intends to adjust the shape of the business. Perhaps she'll draw a clearer division between its operating and property parts. The brand's Aura marketplace suggests she has an interest in asset-light experiments.
Leisure may lead the way for now, but Hilton is banking on business travel reviving in a matter of months. Without more people getting vaccinated, variants of the virus can quickly turn informed predictions into blind optimism.
Profitability is possible, but there won’t be massive financial windfalls to report this week. Investors will still expect at least some sign the leisure-led recovery is benefitting these global hotel companies — especially amid the rise of new variants.
All-inclusive resorts are always going to be dominated by leisure travel, but it's a smart move by Hilton to position these properties for some level of corporate meetings and events. Leisure traveler tastes aren't the only ones that changed over the span of the pandemic.
Pride and June may be over, but that doesn't mean companies get a pass to stay quiet on the LGBTQ+ support front. The hotel industry shows how to lead in outreach and inclusivity while avoiding "rainbow washing" critique tossed at companies that appear to talk out of both sides of their mouth.
Hilton’s rapid growth in Sin City signals the company sees a full travel rebound for Las Vegas, which greatly suffered from a year of no major events during the pandemic. But developing a successful Las Vegas mega-resort doesn't come cheap: Celine Dion wouldn't leave Caesars Palace for pennies.