U.S. Hotel Giants Lead Travel Recovery: Skift Health Score
Skift Take
Optimism about the travel recovery in the U.S. hit a peak this summer. Hotels with a heavy American presence have benefited from the resulting occupancy boost as well as hopes for a long-term bump in conversions. Perhaps it should be no surprise that major U.S. hotel franchisors lead our health score list.
Hilton held onto its number one spot to remain the best scoring public company in travel for the Skift Health Score updated through July. Marriott, previously in fourth place, rose to be our second best travel stock. Intercontinental Hotels Group saw the largest gain among the top four, climbing seven spots to be the third best performing company in travel. Booking Holdings rounded out the top four, though dropping two spots from last quarter.
Skift Research's Health Score is a proprietary metric that assesses the strengths of public travel companies. Our current version includes scores for 93 travel companies across hospitality, airline, cruise, and online travel and distribution sectors.
The Health Score ranges on a scale
