Despite inflation taking a chunk out of family spending power in the UK, only 8 percent of Gen Z respondents in a survey said they would give up vacation plans…
Like a hotel guest who dips a toe into the pool before diving in, TUI is gauging interest for a new kind of package. Its global network and brand familiarity will work in its favor, but the prices less so.
Everyone is looking for their competitive advantage in the post-Covid crisis landscape. TUI may find its own in the very thing it's been offering for years: end-to-end packaged tours, with full control over the experience.
The labor-intensive, costly meal doesn't necessarily drive huge profits on the day, but, for restaurants that stay open on Thanksgiving, it's a big marketing opportunity to position the brand alongside the most hospitable holiday of the year.
It's difficult to determine an exact ROI on airports' holiday celebrations, but neglecting to recognize the season would be noticeable and have negative impact on customers' perceptions.
As travel brands are getting better at real-time conversational marketing, it's interesting to note which events they invest in. There were larger, more impressive campaigns rolled out for awards shows and the Super Bowl than this relatively small holiday.
Airlines and hotels are cashing in on the busy travel period while preparing for a slow January. Travelers on budget can find significant price cuts by postponing trips to sun-soaked destinations for a few more weeks.