The proverbial rising tide lifts all boats. In this case, a rising tide is investment in hotel tech companies, and the boats are the greater hospitality industry.
This move by Hilton is significant and shows that the hotel industry is, finally, modernizing its core systems. For HotelKey, it's a remarkable win by a small tech vendor in a competitive space.
Service is a premium for hotels coming out of the pandemic, but it's really hard to provide that service when workers are hard to come by. HotelKey is hoping the big brands see tech as part of the solution to the problem.