Franchise agreements, like casinos, tend to favor the house. Now, as a generation of hotel contracts begin to expire, some owners are deciding to walk away from the table.
Apple is turning Wallet from a place to store hotel keys into a live trip surface. Disney shows how far that could go when a pass starts carrying more of the trip.
Luxury hotel assets in Thailand are becoming increasingly scarce as investor demand outpaces supply. The imbalance is driving competition for trophy properties and attracting more private wealth.
Most destinations only report how many visitors came and how much they spent. Very few report on where the money goes or what is lost when those visitors don’t come back. With destinations being asked harder questions about tourism’s benefit to local communities, per-trip yield and arrival volumes may not be enough on their own.
Most destinations’ marketing campaigns lead with what is on offer, such as price, product, or infrastructure. But the travelers who are most likely to return want to know what is on offer to them personally. Should the focus be on marketing the destination as a product, or should marketing target the traveler?