Hotels are no longer just competing at booking. As discovery shifts to social platforms, recommendations, and artificial intelligence tools, big groups are trying to shape demand much earlier.
India is one of the fastest-growing outbound travel markets, one of the largest domestic travel ecosystems, and an underpenetrated inbound destination. The Skift India Travel Scorecard shows clear, comparable data on how India is actually performing relative to its peers.
Accor’s CEO says travel demand is holding steady, but behaving differently. Shorter booking windows and rapid shifts between destinations are forcing hotel companies to stay agile.
Hyatt is using artificial intelligence to get closer to trip discovery, where customer intent, loyalty, and direct booking economics increasingly overlap.
IHG’s view is that volatility is now a constant, but that large, diversified hotel groups are still positioned to benefit, so long as travel demand stays strong.