Articles tagged “hoteltonight”

Focus, such as Booking.com's sole attention to lodging, has frequently been a winner in online travel. Booking Now's focus on last-minute bookings, instead of trying to be all things to all people in a multipurpose app, may produce substantial gains.

It's no longer enough for a travel brand to have an app and hope that convenience alone will lead to a booking. By not needing to input a credit card number to make a transaction, the freedom to make that last-minute booking just got expanded.

HotelTonight puts simplicity and curation in the palm of users' hands.

Smarter insight into how Instagram users are engaging with brands always helps.

HotelTonight is seizing the opportunity to become a very large business, and has to ensure that it doesn't lose its elegance and distinct value proposition in the process.

HotelTonight's marketing team likes to play up spontaneity as a prime booking motivator, but this data suggests that users are in need of reasonably priced rooms without the bells and whistles.

Is HotelTonight's Instagram advertising campaign a baby step toward a TV blitz? Maybe the company isn't at that point yet, but there will be some lessons in what kind of return on investment HotelTonight gets in teaming with Instagram for the campaign.

HotelTonight's reach may be broad, but it's not necessarily relevant in many of its new markets. Time would be better spent targeting major cities in Asia and Latin America than mining every possible market in Europe.

Curation on a huge scale has to combine algorithms and human wisdom otherwise it will fall flat and fail.