Though bots still aren't completely frictionless and can't think like a human (yet), they certainly offer a way for consumers to have a conversation with a brand during the booking process that wasn't possible before. And it is potentially a very cheap channel for the brands.
Hotels are getting more people to join their loyalty programs than ever before. Now they just need to raise their engagement levels to keep them coming back — booking direct, as they'd prefer.
Corporate hotel developers and the big hospitality brands are reworking their design visions to create more natural light, open spaces, integrated lobbies, and communal seating to deliver a more trendy and social guest experience.
Lower oil prices may translate to more road trips for leisure travelers, and better margins for airlines, but they tend to have a negative impact on hotels, especially in terms of corporate travel.
Traveler demand for, and use of, Internet connection services is soaring, creating a dilemma for travel brands that must walk a precarious tightrope between charging for access and risking customer anger over unreliable free service.
Whether it's on hotel, online travel agency or metasearch sites, having attractive pricing is a very powerful thing. We think Kaufer is a smart guy. He knows he isn't going to get hotels' special rates for loyalty program members today, but he's trying to lay the groundwork for a deal later on.