Big hotel groups have a middle class problem. It's gotten harder to keep the promise of standardized, family-friendly quality hotels at reasonable rates.
Lifestyle hotels have moved from niche rebellion to mainstream strategy. As the model spreads, can it still surprise guests, or does scale make ‘cool’ start to look the same?
Everyone wants the luxury traveler, but no two hotel groups define “luxury” the same way. From yachts to boutique collections to loyalty tie-ins, hotel giants are rewriting the rules to win the richest guests in a race that keeps getting bigger.
The collapse of Jamaica’s peak tourism season after Hurricane Melissa shows how unprepared the industry remains for extreme weather. Building climate resilience is no longer optional.
Hotel loyalty programs are shifting to greater transparency, more experiential moments, and deeper digital integration to adapt to AI trip planning, says Skift Research.
Some U.S. companies say the decline in international visitors was hard to ignore in the third quarter. Recovery may hinge on the success of 2026 events.
Hyatt’s rough quarter shows the strain of a corporate restructuring and Hurricane Melissa. But new profits from a co-branded credit card and gains from adopting AI suggest a brighter 2026.
Is the U.S. hotel sector entering a recession? Will other hotel groups join Hyatt in layoffs? These are some of the things that Skift is looking out for during earnings season.