Articles tagged “iag loyalty”

Best known as the parent company behind British Airways, IAG’s sphere of influence stretches far beyond the UK. Here are 10 must-know nuggets from Friday’s full-year earnings call.

Juggling too many loyalty programs? You’re not alone. A new survey from IAG Loyalty shows consumers want more flexibility and simplicity in their loyalty programs, highlighting the benefits of a consolidated loyalty currency. To maximize profitability, business leaders must understand how to meet this demand.

Skift spoke with IAG Loyalty CEO Adam Daniels about the program’s plans to partner with more airlines and other businesses in the loyalty space.

In its nine years of operations, Vistara's service quality has created a strong base of loyal customers. The new information shared by the airline sheds light on how the merger will impact these customers.

Loyalty programs are huge business for many airlines, with fierce competition for well-heeled frequent fliers. BA will be hoping these changes make its Avios scheme more attractive to existing and future customers.

In the face of shifting consumer expectations, the business case for loyalty is evolving. This report delves into various aspects of modern loyalty programs, from the importance of creating an emotional connection and simplifying reward redemption to extending value across the travel journey and into retail engagement.

IAG says the healthy numbers show robust and sustained demand for air travel - a trend it sees continuing into 2024.

As the loyalty industry experiences unprecedented consumer demand, 2024 presents both opportunities and challenges. For one, the key to a successful loyalty program will be in consistently refreshing offerings to maintain relevance as the need for innovative reward structures becomes more pronounced.

In this video from Skift Global Forum 2023, IAG Loyalty Chief Commercial Officer Rob McDonald discussed the expansion of loyalty programs and partnerships designed to boost customer engagement and put better data at companies’ fingertips.

With increased competition and the rise of personalization, loyalty has shifted from being purely transactional to focused on emotional connections with customers. As travel choices multiply, brands that create these genuine connections will be the ones leading the way.