Articles tagged “IBM Watson”

Hotels can now create their own brand-specific digital assistants with IBM's new Watson Assistant because they can white label the artificial intelligence platform. Hotel operators also keep their own data, versus giving it away to a company like Amazon, which IBM says provides a new level of brand intimacy and trust.

Smart technology is increasingly improving how airlines, railways, and other sectors ensure smooth experiences for travelers. For travel companies using these cognitive systems, that means saving time and costs, reducing delays, and optimizing efficiency.

Smart technology is playing an increasingly important role in our lives. At home, we playfully bark orders and pose hypothetical questions to virtual assistants such as Siri and see them getting smarter over time. The reality is that interconnected, cognitive technology is on the brink from moving from novelty to essential on the home front. For business, it’s a game changer.

We’re at the dawn of the cognitive era, where the implementation of machine-learning tech is making everything from the traveler experience to back-end logistics smarter and more streamlined.

Five years ago, no one thought about IBM as being a big seller of digital marketing tools to travel companies. That's changed. Big Blue has landed some big deals. Yet the easy wins may be behind it.

IBM has come a long, long way in rebuilding its brand thanks to all of the cool factor surrounding Watson. But it could do more to showcase the consumer appeal around cognitive travel in 2017, including the benefits of machine learning to better connect us with travel destinations.

We've rarely seen a luxury hotel collection do a better job at defining its target customer. We're also especially interested in the IBM Watson integration in LHW's website to better personalize the travel research journey.

IBM is attempting to build a global business around its Watson cognitive computing platform, but there are significant challenges for many C-suite executives in travel and transportation to understand how to develop new strategies in the fast moving data and digital landscape.