Skift CMO Interviews: How Leading Hotels Targets the ‘Curious Traveler’
Photo Credit: Shannon Knapp, CMO of Leading Hotels Worldwide. LHW
Skift Take
We've rarely seen a luxury hotel collection do a better job at defining its target customer. We're also especially interested in the IBM Watson integration in LHW's website to better personalize the travel research journey.
Editor's Note: Following our previous CEO interview series in online travel, hospitality, and destinations, Skift has launched a new series, this time focused on Chief Marketing Officers.
To better understand the big marketing challenges facing travel brands in an age when consumers are in control, Skift's What Keeps CMOs Up at Night will talk with the leading voices in global marketing from across all the industry's sectors.
These interviews with leaders of hotels, airlines, tourism boards, digital players, agents, tour operators and more will explore both shared and unique challenges they are facing, where they get insights, and how they best leverage digital insights to make smarter decisions.
This is the latest interview in the series.
The Leading Hotels of the World (LHW) is a collection of 375 hotels in 75 countries that's attempting to differentiate itself in a crowded luxury lifestyle market by focusing on technology and psychographic data to better curat
