Articles tagged “iceland”

In some parts of Iceland, odds are you're more likely to meet a tourist than you are a local. The country doesn't want to lose its cool, progressive, and beautiful Nordic edge that's fueling demand. That's why it's successfully worked to promote its offseason and use humor and relatable language in its marketing campaigns.

Destinations around the world need to wake up and realize that social problems related to tourism aren't going to solve themselves.

While some European destinations suffered last year from travelers' fear of terrorism, Iceland and other countries in Northern and Eastern Europe benefited from the short-term, decreased interest in Western Europe — and more favorable exchange rates.

It's every destination marketing organization's goal to drive visitation to their destination. But as Iceland's ascent as a global tourism giant has shown, explosive growth can bring its own problems and drawbacks.

Our storytelling ambitions at Skift are growing bigger, and this year we've leaned into these big editorial projects in a big way. The key animating function for us is understanding the big picture around travel that you otherwise won't read in other travel or mainstream media. Expect deeper reporting from us over the coming year as well.

Tourism can be a great economic driver, but massive growth isn't always sustainable. Iceland now grapples what we call overtourism and has some serious planning to do for the future.

If Iceland wants to do a better job spreading its massive influx of visitors around the country, it's going to need to more than one domestic flight out of Keflavik.

When destinations look to tourism as an economic boost, they can sometimes get more than they bargained for. Iceland provides a perfect example of the woes that can come with large numbers of visitors.

Norway is struggling with the challenge of too much tourism. It's not alone.

The larger changes that are happening around the world due to the democratization of global travel over the last two decades. That's the changes Skift is exploring in this new series.