Articles tagged “ihg”

Heavily-understaffed European hotel brands are now scrambling to hire workers, left with applicants with no experience or even no track record, according to Reuters.

Global Hotel Alliance notches up 21 million members after signing up Spain’s NH Group. It might now have an eclectic mix of global independent brands, but will need to watch its rivals' next steps closely: if they're not merging, they're leveraging their considerably greater size and scale to secure new loyalty partnerships outside traditional hospitality channels.

Market considerations give hotels a unique opportunity to lead the charge when it comes to meeting consumer needs — and efficacy.

Good morning from Skift. It's Monday, May 9, in New York City. Here's what you need to know about the business of travel today.

Listen to our discussion with IHG's head of loyalty to better understand how hotel brands are better leveraging their loyalty programs for post-pandemic recovery.

Strong pricing power combined with buoyant U.S. and European markets are helping IHG Hotels & Resorts edge closer to a full recovery, a first-quarter trading update reveals. But colleagues in its Shanghai office have a different outlook in their region.

Loyalty programs helped brands engage with customers during pandemic lockdowns. But now they need to evolve, and travel companies need to not only decipher what today’s traveler wants, but also how to factor in sustainability in a meaningful way.

In Skift's top stories this week, Google joins global partnership Travalyst, backed by Prince Harry, in an act towards sustainability, Europeans are set to make record summer travel numbers, and loyalty programs are being revamped across major and minor travel brands alike.

Despite the worst of the pandemic being behind the hospitality industry, executives largely don't see a full recovery this year. It's hard for them to do so when the industry hasn't still solved its labor shortage problem.