Articles tagged “imex”

Skift Meetings launch

The Unofficial Guide to IMEX Frankfurt 2025

With 63,000 business meetings happening across three days, IMEX Frankfurt is a maze of opportunity and overwhelm. Here's your tactical guide to getting real value from one of the industry's biggest events.
Skift Meetings launch

Meetings Innovator: Tahira Endean

IMEX Head of Programming Tahira Endean lives and breathes creativity. So it makes perfect sense that she would dream up the idea of categorizing ‘joy’ as a KPI — and then write an entire book about it.
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What We Learned From IMEX Frankfurt 2023

Skift Meetings was on site at IMEX Frankfurt 2023 last week and got to experience first-hand how the business events industry responded to the first post-Covid IMEX show in Europe.
Skift Meetings launch

Podcast: The Importance of Reconnecting

This special podcast episode was recorded on site at IMEX in Frankfurt 2022. It features testimonials from a diverse group of 21 event industry professionals who share their core reasons for being at the 18th edition of the trade show, the first since the start of the Covid pandemic.
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How Automation Is the Key to Making Money for Virtual and Hybrid Events

The final part of our four-part series of recordings from the Event Innovation Lab™ at IMEX America focuses on the challenges around monetization of virtual and hybrid events. Get a fresh and somewhat contrarian take on how to generate revenue from online event experiences. 
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The Formula for Making Hybrid Events a Success

Event Innovation Lab at IMEX America covered best practices on how venues can help address today’s top challenges, and how to confront the lies we tell ourselves about hybrid events.