Will hotel websites become the dominant distribution channel for hotels by 2030, leaving online travel agencies behind? It could certainly happen. However, there are reasons that scenario might not take place. Let's discuss this again in five years.
By 2030, direct digital bookings will surpass online travel agencies as the dominant distribution channel, generating over $400 billion in global hotel gross bookings.
Chris Hartley and Kristi Gole of Global Hotel Alliance took the stage at Skift Global Forum to discuss how collaborating with other independent hotels increases small brands’ access to customers, technology solutions, and loyalty benefits, all without sacrificing their individuality.
As Global Hotel Alliance celebrates its 20th anniversary, CEO Chris Hartley reflects on the journey of becoming the world’s largest collection of independent hotel brands, what makes the GHA model different, and how independent hotels can stay ahead in a competitive market.
The French designer behind those coveted red-soled stilettos has just snagged a stake in Experimental Group. Louboutin will now have a say in this chic Parisian outfit that runs a handful of boutique hotels and bars that are catnip for jetsetters.
The Ferragamo family's Portrait Milano hotel has taken the Italian fashion capital by storm. It did so through its philosophy of "inclusive exclusivity," its celebrated pasta bianco dish, and some star-studded events. Is Naples, Venice, or Palermo next?
Premier Inn says it has gained pricing power as 10% of all UK independent hotels have closed in the past few years. More remarkably, it says repeat guests made 86% of its bookings this year. It's a direct booking champ other hoteliers could learn from.
Israel's evacuees and stranded travelers poured into many of Brown Hotels' two-dozen properties after the October 7 attacks. The scene was echoed nationwide, with many hotel groups affected.