The fact that more people are choosing to travel rather than staying at home is a sign of the Indian economy's recovery and the fact that people would rather spend on travel than anything else.
The idea of a ski destination actively pursuing its target audience in India might have appeared unconventional in the past. India, known for its diverse climates and predominantly warm regions, is not typically associated with skiing. However, the tourism sector has now undergone a remarkable shift, turning Indians into a coveted audience for a variety of experiences.
Agoda's growing focus on the Indian market includes collaborations with partners like Snapdeal, appointing Ayushmann Khurana as their brand ambassador, and launching their first TV ad in India, as the company recognizes the importance of aligning with India's strong tech focus and delivering high standards of customer service.
India would need continued investment in infrastructure and air connectivity to make the country an appealing destination for both leisure and business travelers.