EaseMyTrip Sees Festive Season Surge: India Report
Photo Credit: Tourists at the Amer Fort in Jaipur. Unsplash / Annie Spratt
Skift Take
The surge in bookings signifies growing consumer enthusiasm for festive travel plans as the industry continues its recovery.
Travel platform EaseMyTrip anticipates a robust quarter during the festive season, with a big increase in Christmas week bookings – a year-on-year surge of 20% to 30%.
Prashant Pitti, co-founder of EaseMyTrip, expressed optimism during his interview with CNBC-TV18. During the winter vacation season, 3.5 million arrivals in India are expected, per EaseMyTrip insights.
Profitability Focus in the Fiscal Year: Pitti emphasized the company's commitment to “growing at double the pace of the market, with a focus on profitability while expanding the gross merchandise volume (GMV)”. Pitti said the company's gross merchandise volume (GMV) was about INR 8,000 crore last year.
Eyes on Expansion: EaseMyTrip is also reinforcing its non-air business by planning to acquire a 51% stake in three travel companies in India. It also recently collaborated with telecom company Vodafone Idea (Vi) to introduce exclusive travel offers for subscribers, including special
