Festivals for Indians are no longer about staying at home, but about combining celebrations with exploration. And now, luxury is becoming an active, subconscious part of this journey.
Indian travel players have maximized their own customer base. They now recognize that the next phase of growth comes from quick commerce companies that have a customer base that is willing to spend for convenience.
Cleartrip has been a player in the Indian OTA space for nearly two decades. But now, it is pushing fast and hard in an industry where everyone is playing catch up with demand.
Oyo-parent Prism has been steadily and aggressively moving towards premiumization to capitalize on changing trends within India. The latest funding gives it the necessary capital to make the pivot as it prepares for an IPO.
MakeMyTrip wants to be a superapp. And for that, partnerships with major destinations seem to be crucial, especially as it scales its experiences vertical.
Thailand is the next natural move for Akasa Air in view of the rising demand for the destination among Indian travelers. However, the carrier's choice of Phuket as the entry point is a deviation from the trend other airlines are following.
Travel brands like Ixigo know that they have maximized the reach within their own audience. Partnerships are now the fastest way to plug into new customers.
IHG is steering its next phase toward Asia and the Middle East, says CEO Elie Maalouf. Younger populations, faster GDP growth, and infrastructure investment create a promising growth story.