For hotels, Instagram videos are essentially 15 seconds of free advertising, so it makes sense for any company with social media know-how to get on top of this trend.
Whatever your views about "iPhonenography" or Instagram as as a creative expression -- I've always called Instagram "Instacrap" -- the value of these tools will never match the judgement of the eye behind them, and you have to appreciate the purity of that purpose.
It’s not quite an equal comparison, but there’s been little correlation between the most-Instagrammed locations versus where tourists check into on Facebook or what destinations they’re searching on Google.
It can be difficult enough for airlines to manage their brand internally, but even more perplexing when faced with outside spammers whose fraud promotions serve no apparent purpose.
Instagram isn't a travel app -- yet -- but its new Photo Maps can make the idea and consequent advertising potential more practical. On the other hand, any intrusive advertising play would turn off many users.