As the social media influencer industry evolves and matures, destination marketing organizations are, in turn, taking them seriously as agents in their efforts to grow visitation.
The mobile swipeable story format has taken over social media, and now it has come to Google Travel, as well. It’s not groundbreaking, but it gives users an option to search for hotels in a way they may prefer.
In the event of a national TikTok ban, U.S. tourism agencies will have to massively increase their investment in Google and Meta companies after losing access to an audience of millions of people around the world.
Hotel brands are well known for their marketing partnerships with influencers and celebrities, but now one rail booking platform is getting in on the act.
Google is actively taking a new look at its business priorities, propelled by companywide bets on artificial intelligence. Google Travel is clearly an important part of its advertising business, but will it be as shiny as others?
As short-form video becomes more important to marketing, destinations will need to step up their creativity and adjust their mindset to the new medium, or they will be forced to spend money on hiring those who can do it.
The inaugural Build In Tulsa Techstars Accelerator has group travel, payments and even networking in its sights as it builds on the Black Wall Street legacy.
Safety concerns plus not having someone in your day-to-day life who wants to travel when or the way you want to, is fueling some travel communities online.