European regulators are now catching up on the latest internet technologies when it comes to travel. Hopefully they are not as slow in the implementation phase.
Meliá has followed the path of Disney and Carnival to introduce wearable tech. But it has taken the concept further, enabling nearby merchants like Starbucks to also accept payments made by guests via its new smart wristbands.
The next big questions hoteliers might soon be asking themselves: "Alexa, how do I make sure you recommend my hotels when they ask you where they want to stay?" Or, on the flip side: "Why did I invest so much into the modern-day version of the iPod docking station?"
The smart guest room of the future is still in development. A strong return on investment for hotel owners who invest in updated technology, however, will help push these innovations into the mainstream.
Airbnb has gained in popularity on the claim that chain hotels offer a cookie-cutter experience. Hilton can fight back with technology that enables guests to personalize their experience.
That AccorHotels is using the Internet of Things and other innovative tech to create more personalized and accessible guest rooms is an idea we can definitely get behind. But we wonder what the company's plans might be to incorporate loyalty into the initiative. It would be crucial in adding value for Accorhotels, property owners, and guests.
The Internet of Things is radically changing the way we travel. A new Worldpay report looks at how consumers feel about these connected technologies, both good and bad.
We think this will take some getting used to for cruise passengers and crew alike. But the widespread acceptance of Disney's MagicBand — at least in Florida parks — shows that vacationers can adapt and embrace new forms of technology, especially if it improves their trip.
"Like" buttons could be the solution for hotels, airlines, and other types of travel companies eager to gather guest feedback during the trip. Consumers are already accustomed to the idea, so it is definitely worth further testing.