Stocks prices continue to climb for Kayak, Expedia, and Priceline with growth on the horizon, and they've lived to tell the tale after Google’s entrance on the travel scene.
The site is a likely inspiration for all aspiring travel startups with a steady growth rate and profitable business model, but the upcoming challenge of international expansion and continued regulatory hurdles in the U.S. could determine the startup’s fate on its path to IPO.
The whole world -- the travel tech world, that is -- is watching as Kayak takes its shot on the first day of going public. The market will have its say and make its ultimate verdict over the long term.
You'd think Kayak might take a more conservative approach on pricing after the Facebook swoon, but a cork-popping $1 billion valuation maybe within Kayak's grasp and it has waited so long for this day.
TripAdvisor's path to global growth is a much easier one than Kayak's and it is not hard to envision heightened competition or even a merger of the two over time.
A dream deferred no longer -- maybe. Kayak can almost taste the public markets now, but as its IPO roadshow kicks into gear, this is not yet a done deal.
Expect Kayak to increase its leave of absence from the classic metasearch approach and to expand into new travel verticals with its Kayak booking path. Others, including Room 77, already are following Kayak's lead.
Start your engines. Kayak is beginning its road show in a bid to raise more than $100 million in an IPO. The company will face tough questions about Google's acquisition of ITA Software and whether it can paint a big enough growth story to satisfy would-be investors.