With so many data breaches impacting so many different hotel chains, we have to wonder if there are better ways for hotels to prevent these kinds of attacks.
Will Kimpton be able to retain its boutique brand DNA within InterContinental Hotels Group? CEO Mike DeFrino is trying to reassure the masses that it will but Kimpton and IHG are moving slower than a stuck elevator to provide some proof.
From luxury to boutique brands, changes in how travelers research, book, and experience hotels are impacting key experiences and forcing hoteliers to innovate on a company-wide and brand level basis.
Brand trust, fostered by communicating and delivering on a defined guest experience, is what keeps guests coming back year after year. Solomons focus on building trust is what drives all the smaller decisions from tech to training.
How much will the InterContinental Hotels Group mess with the Kimpton brand? The fact that IHG officials say they aren't ready to address the future of the Kimpton Karma Rewards loyalty program raises a proverbial red flag.
Kimpton has a very loyal group of customers, all of whom hope the new big-box owner IHG doesn't mess with their beloved brand or, more importantly, its loyalty program. But little chance that stays untouched in the medium to long term.
Boutique and lifestyle properties are the hottest segment in the hotel industry and with the acquisition IHG gets a foothold for an enhanced position in the segment.