Tripadvisor Isn't as Dependent on Its 2 Biggest Advertisers Anymore
As Tripadvisor's decade-old bet on Viator is paying off, Tripadvisor has become less reliant on advertising from Expedia and Booking.com.
Articles tagged “lafourchette”
TripAdvisor Goes on a Dining Reservations Binge With Acquisition of Iens
TripAdvisor wants to establish itself as the leading restaurant reservations platform in Europe before OpenTable gets around to showing up in earnest.
TripAdvisor Has Already Spent $352 Million in Cash for 4 Acquisitions in 2014
TripAdvisor's loosening of its purse strings in 2014 reflects an intense merger and acquisition environment fomented by rivals, including the Priceline Group and Expedia Inc., which have been spending even more than TripAdvisor on acquisitions so far this year.
TripAdvisor CEO Exuberant About 'Phenomenal' Restaurant Opportunity
Both TripAdvisor and the Pricelne Group plan to feast on the mobile and global expansion of their dining reservations capabilities.
TripAdvisor App Quickly Adds Acquired Company's Dining Discounts
The dining discounts that travelers can now make through TripAdvisor because of its LaFourchette acquisition are mobile, compelling and undoubtedly of keen interest to its rival, The Priceline Group, which plans to wed OpenTable within a few months. Restaurants are only part one of TripAdvisor's dream to get very mobile in its in-destination offerings.
TripAdvisor Begins Using Its Own Restaurant Reservations Tool In Challenge to OpenTable and Yelp
Restaurants are part of a newly defined travel industry, and TripAdvisor's acquisition of lafourchette brings that point home.