TripAdvisor Begins Using Its Own Restaurant Reservations Tool In Challenge to OpenTable and Yelp
Photo Caption: TripAdvisor began offering restaurant reservations through its own reservations platform, which it just acquired. Pictured is the Zentan Restaurant in Washington D.C.
Skift Take
Restaurants are part of a newly defined travel industry, and TripAdvisor's acquisition of lafourchette brings that point home.
TripAdvisor completed its previously announced acquisition of lafourchette, and began giving users the option to reserve tables from TripAdvisor's city-information pages at some 12,000 restaurants across Europe.
TripAdvisor has long
