The model carried out by Alaska Air seems to be a good one to mimic for smaller lines, especially in contrast to more flashy entrants such as Virgin America.
The Trump organization is dealing with poor sales in their Vegas condo tower by giving the Hilton group a shot at unloading them on the time share market.
Finally, a way to make social media addiction pay. Every location-based update a user makes to linked social media accounts -- no matter the number of followers they have -- gives them loyalty points equal to what spending $20 does.
Burson-Marsteller is able to sell the most challenging destinations, so it shouldn't be too tough to continue selling people on the promise that Vegas is going to get them a little closer to their dreams.
With the average foreign visitor likely to spend nearly triple on everything, the local tourism and convention board wants to nearly double its foreign influx to 30% of the city's total.