This is less a single hotel launch than a blueprint: build for Indians first, keep the brands at global standard, and let infrastructure shifts dictate where the next deals land.
Lifestyle hotels have moved from niche rebellion to mainstream strategy. As the model spreads, can it still surprise guests, or does scale make ‘cool’ start to look the same?
Capella wants enough hotels that wealthy travelers encounter the brand across continents, but few enough that each one still feels like a discovery. Not as simple as it sounds.
Accor's plan to spin out Ennismore, the trendy hotel and restaurant group, would test the investor appetite for lifestyle hospitality. How much more should investors pay for exposed-brick walls and craft cocktails?