Articles tagged “lifestyle hotels”

Marriott’s Mission: Make W Hotels Cool Again

W Hotels were once the hottest hangouts in town but two decades after its creation, it has been overshadowed by its younger competitors. Marriott inherited the W Hotel brand when it bought Starwood in 2016. Now it's up to Marriott to make the W brand shine again.

Lifestyle-Brand Veteran Dream Hotel Group to Expand Aggressively

It's no secret that lifestyle brands cater to a particular type of traveler, but that doesn't mean there isn't plenty of money still to be made in the space. As lifestyle veterans, Dream Hotel Group could have a leg up over larger chains that have more capital to play with.

New Skift Report: The Transformative Role of Design in Hospitality

Today, we know better than to treat design like a last-minute top coat on a finished project. Instead, design must become an integral part of how hospitality brands do business, how they interact with consumers, and how they leave their mark on the world.
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