A Boutique Hotelier’s Perspective on Co-Working and the Future of Hospitality
Photo Credit: Ennismore CEO Sharan Pasricha got his start in hospitality in 2012 when he purchased The Hoxton hotel in London's Shoreditch neighborhood. The boutique brand continues to grow, with three new properties being added in the U.S. this year. Ennismore
Skift Take
The beauty of Ennismore's flagship brand, The Hoxton hotels, is how it distills what the original boutique hotel pioneers did, but makes it relevant to today's audiences on a more equitable, democratic scale. CEO Sharan Pasricha's approach to hospitality — an outsider's perspective, if you will — is equally refreshing.
If you're not all that familiar with The Hoxton hotels brand — and you happen to be based in the U.S. — don't worry. You should know it very well by year's end.
That's because the UK-based lifestyle hotel brand is planning to open three properties in the U.S. alone this year. The first is scheduled to open in Brooklyn this summer, followed by Portland, Oregon, and Downtown Los Angeles at the end of the year. A fourth is set to open in Chicago in 2019.
Hoxton hotels is the flagship brand of London-based hotel development company Ennismore, which was founded by Sharan Pasricha in 2011. It was in 2012 when Pasricha, a recent London Business School graduate with no previous hospitality experience and who had unsuccessfully attempted to buy Soho House, decided to take a chance. He bought a six-year-old boutique hotel located in the then very up-and-coming East London neighborhood of Shoreditch and following that first hotel, three other hotels have since opened in London, Amsterd
