Articles tagged “lifestyle hotels”

Best Western’s expansion from economy, roadside hotels to boutique brands in recent years faces stiff competition coming out of the pandemic. The company can be a success if, and only if, more of its long-time operators upgrade to the boutique model.

Rather than boycotting travel to Myanmar entirely, a more responsible form of tourism would be to avoid unethical establishments while supporting good practices on the ground.

Hilton has introduced its 18th brand. Tempo by Hilton is meant to be an affordable lifestyle brand for the modern traveler. But with so many lifestyle brands already out there, how will Tempo be able to stand out?

W Hotels were once the hottest hangouts in town but two decades after its creation, it has been overshadowed by its younger competitors. Marriott inherited the W Hotel brand when it bought Starwood in 2016. Now it's up to Marriott to make the W brand shine again.

Most hotel operators will say that food and beverage can be a money loser for brands, but offering some version of it remains an essential part of the guest experience. Hyatt just stepped up its game.

It's no secret that lifestyle brands cater to a particular type of traveler, but that doesn't mean there isn't plenty of money still to be made in the space. As lifestyle veterans, Dream Hotel Group could have a leg up over larger chains that have more capital to play with.

Today, we know better than to treat design like a last-minute top coat on a finished project. Instead, design must become an integral part of how hospitality brands do business, how they interact with consumers, and how they leave their mark on the world.

The beauty of Ennismore's flagship brand, The Hoxton hotels, is how it distills what the original boutique hotel pioneers did, but makes it relevant to today's audiences on a more equitable, democratic scale. CEO Sharan Pasricha's approach to hospitality — an outsider's perspective, if you will — is equally refreshing.

Journal Hotels is out to prove that you don't necessarily need to be a brand to succeed in the increasingly crowded lifestyle hotel space.

Brand proliferation continues, but we wonder: Will there be a point where there are simply just too many hotel brands out there? Or have we already reached it?