Legacy carriers should stay on the high ground and market themselves as offering superior products as more passengers will discover the pitfalls of some low-cost carriers with their pay-for-everything-extra-but-a-seat model.
What can we say? Yellow and Gold make Green. With the high demand to attend St. Patrick’s Day celebrations in Dublin, New York and Boston, this announcement could not be better timed.
It makes sense that Ryanair would take advantage of the distressed status of this airport and of the popularity of Valencia as a tourism destination, especially for UK travellers. The airport's promoters are no doubt relieved.
It's unlikely the DOT will be able to stall Norwegian Air International's foreign air carrier application for much longer, and then we'll see how much fare disruption is really in the carrier's arsenal.
How do you compete when a low-cost carrier like Spirit is eating your lunch? Eat what your competitor eats. Delta is trying out the Spirit diet for extremely price-sensitive travelers.