Travel Loyalty News

The Points Guy founder Brian Kelly and Airfare Watchdog founder George Hobica agree that the value of loyalty programs is eroding. But around the edges, there's still plenty of value to be found.

Marriott and Starwood jolted their loyalty program members awake on Friday by allowing them to link award accounts.

Southwest just made traveling standby easier for elite members of its Rapid Rewards Program. Perhaps there is a good reason to fly that carrier for business travel.

It’s becoming increasingly apparent that points alone cannot drive brand loyalty. Loyalty is a result of deeper interaction with consumers — and brands who want to succeed will need to transform the way they understand and engage with visitors at their physical venues in the digital realm.

Join Skift and Boxever on Wednesday October 12th at 12pm ET for a free webinar on strategies for driving loyalty through customer experience and personalization!

British Airways wants to get more people into its business and first class seats, so it's launched a multi-pronged campaign to scale up visibility of the products. As part of that effort, some lucky business class passengers are going to be given free upgrades to first class.

American changed its AAdvantage loyalty program to a revenue-based model earlier this year and its members seem to be angrier than usual. But is the furor enough for American to act?

Travel rewards points redemptions in the U.S. are up sharply this year as several brands focus on rewarding and retaining their elite customers. Hotel loyalty program redemptions in particular have shown bold increases as these programs add millions of new members per year.

Allegiant Air knows less about its most loyal customers than it would like. Its new co-branded credit card could help change that. But will anyone apply for it?

Rich travelers, or those with multi-million annual incomes and assets, are getting richer and they're also getting more loyal and becoming stronger advocates for hotels. They also expect value from loyalty programs like every other kind of traveler and choose programs accordingly.