Travel Loyalty News

Delta is once more doubling down in its campaign to woo Seattle customers.

Southwest and JetBlue might have the cheapest redemptions, but savvy frequent flyers generally still find more value in programs offered by American, Delta, and United.

It's becoming clear that airlines are not done with their loyalty experimentation.

Airlines have cut many of the perks of the frequent flier game, but for knowledgable travelers, many opportunities remain to beat the system.

Taking time off can be a business investment with proven results, such as increased creativity and productivity — so why do so many Americans struggle to take the vacation they’ve earned?

U.S. News & World Report's rankings have always skewed more toward leisure travelers than road warriors, but this year's lists show a growing difference between brands that choose to appeal to the majority of consumers versus those who choose to reward frequent business travelers or big spenders.

United is refining how it defines a stopover and cranking up fees for award ticket changes -- but we get a better award booking tool in the process.

What will the next generation of loyalty programs look like? We're just getting started.

Choice thus joins its peers and fellow Room Key partners, Marriott, Hilton, InterContinental, Hyatt and Wyndham in luring customers to book direct.

Sometimes generosity and taking care of your most loyal customers gives a halo that is not immediately visible, but can have long-term benefits and end up saving your skin.