Travel Loyalty News

If airlines can widen redemption options while making their customers happy and boosting revenue in the same move, then all parties can walk away happy.

All companies want repeat, loyal customers. Expedia is willing to buy their allegiances through loyalty programs while Booking.com vows to do without. It's another point-counterpoint between the two companies as they compete against one another in villages and cities around the world.

Just think of all the data AccorHotels can mine by giving loyalty members a few points for their thoughts.

Travel marketers may really be off base if they overplay their hand toward Millennials. Two studies found that although Millennials as a group have huge buying power when it comes to travel, other groups' travel aspirations aren't all that different.

The direct booking wars are heating up.

Airlines have decided that cheap consumers aren't loyal ones and they've adjusted accordingly.

Even though most of Generation Z is still in school, smart hospitality brands are already marketing to this highly influential group of future hotel guests to generate loyalty.

By partnering with South by Southwest for the first time, Marriott is targeting a new audience that it coins "experience seekers," while also adding a certain cachet to its loyalty program.

Fewer upgrades are on the horizon, but that may mean more discount premium fares.

Competitors are hungry for Starwood and Marriott's customers.