Airlines Look to Wider Redemption Options for Loyalty Programs
Photo Credit: Business travelers in Economy Comfort in a Boeing 757-200ER. Delta Air Lines
Skift Take
If airlines can widen redemption options while making their customers happy and boosting revenue in the same move, then all parties can walk away happy.
Airlines and consumers are considering new ways to use frequent flyer miles outside of award ticket bookings, according to new research from Collinson Latitude and recent movement within the industry.
Delta's incoming president Glen Hauenstein summarized the airlines' approach to its loyalty programs: “We want people to be able to use those miles not to fly for free but to control your experience,” he said in a recent interview w
