Travel Loyalty News

Hilton’s slow-and-steady approach has worked, but with travel demand booming across Asia-Pacific, especially in India and China, it might be time to speed things up.

Last week, British Airways unleashed fury in some quarters with poorly received changes to its loyalty program. Here are five key learnings for other airlines considering a similar course.

Loyalty programs used to feel cookie-cutter — you had points, but your options were limited to a standard king-size suite or a business-class seat. Today, points let you dream bigger (and more luxe), whether it’s a secluded wellness retreat, a private cultural tour, or a completely custom vacation rental.

There were several fundraises in 2024 that topped anything the travel industry has seen in years. Travel startups raised billions more than in 2023 despite the number of deals being roughly the same.

Destination marketers are looking for more ways to interact directly with visitors since suppliers like hotels, airlines, and travel agencies typically manage customer relationships. By partnering with companies that can deliver data and insights that accurately track visitation, destinations can better engage with real people who are a good fit for repeat business.

Generative AI is transforming hospitality with personalized guest experiences, optimized workforce management, and operational efficiency. Through smart rooms, predictive maintenance, and AI-driven tools like chatbots, hotels are elevating service while supporting staff.

The agreement helps Hyatt meet surging demand while expanding earning and redemption options for loyalty members in a crucial market.

It’s been a sky-high saga worthy of a K-Drama script. After more than four years, South Korea’s two biggest airline groups have become one. Skift is here to help make sense of it all.  

Airlines don’t release much data on their massively profitable loyalty programs. But scrutiny from the government and consumers have led some to wonder, are these programs worth it?

Aligning with major cultural moments can help brands connect with the right audience at the right time. Live sports, music tours, and shopping events like Prime Day can unlock huge opportunities for travel advertisers to build long-term loyalty and drive bookings.