Travel Loyalty News

Tailbox is the latest generative AI startup in travel to raise venture capital, this time with a future vision to provide travelers with a personal digital tour guide.

Delta has moved the goalpost for more than 100 million members of the SkyMiles program. What does it mean? Delta does not want your loyalty anymore but rather your spending.

With increased competition and the rise of personalization, loyalty has shifted from being purely transactional to focused on emotional connections with customers. As travel choices multiply, brands that create these genuine connections will be the ones leading the way.

Hyatt loves all its guests. But business travelers, especially ones traveling internationally, are typically its most profitable ones. The company is adjusting how it markets its loyalty program to reflect new realities.

AI trip planners, alternative jet fuel, the metaverse, next-generation chargers for airline passengers: There is a big variety of travel tech startups raising money lately.

Helping travel reward programs and consumers make the most of unredeemed points could be easy pickings, noting that $30 billion in rewards go unused each year — signaling a need for the mechanics of loyalty to evolve.

Marriott wants in on the India story as it positions itself for growth and relevance in the country's hospitality market. The hotel company now seeks to tap into the burgeoning demand stemming from smaller cities — a strategic step that could define its path in this dynamic market.

Marriott Bonvoy has launched a self-paced walking tour, Capture the City Miami, curated in partnership with Greater Miami and Miami Beach and local fashion blogger Daniela Ramirez. 

Marriott is poised to gain a significant early advantage in a nation where credit card payments enjoy widespread popularity. This strategic move is set to provide added momentum to the hotel chain's ambitious target of expanding to 250 hotels by 2025.

In today’s age of personalization and emotion-driven commerce, loyalty is less about transactions and more about connections. As the industry gets more competitive, brands need to tap into the power of emotional engagement and shared values to stay ahead.