Travel Loyalty News

Incorporating travel insurance into the booking path can offer a deeper understanding of each individual journey. This gives brands the opportunity to create more personalized approaches, potentially unlocking loyalty from a much broader range of customers.

This is a big win for Navan, giving it an inside track to a lot of Citi's corporate accounts.

Delta has revised the changes to its Skymiles loyalty program that sparked a backlash. The update still relies on money spent - but with lower thresholds.

Loyalty programs are big business for airlines, with companies and their employees carefully weighing the perks of these programs.

Hilton will simplify its process for booking small events and meetings, too. All told, it's a promising sign that hoteliers are finally taking the pain points of small and medium-sized businesses seriously.

Today's edition of Skift's daily podcast examines Delta's earnings, big tech's AI travel moves, and Airbnb's senior housing research.

In this video from the Skift Meetings Forum 2023, we hear from Glenn Stress, VP of global B2B events and programs for Marriott International, and Naomi Claire Crellin, founder and CEO of StoryCraft Labs, about how their six guiding principles for experience design in the meetings and events industry can help planners cut through the clutter to design more inclusive, immersive and playful events.

In this video from Skift Global Forum 2023, IAG Loyalty Chief Commercial Officer Rob McDonald discussed the expansion of loyalty programs and partnerships designed to boost customer engagement and put better data at companies’ fingertips.

The lack of digital connectivity in the tours and activities sector concerns more than racing to get more tour operators online. It is about adding the right digital approach for that particular tour operator's business.

When it comes to airline loyalty, if everyone is "elite" no one is. As Delta rebalances its loyalty program, customers need to remember it is a business in the service of shareholders. I'm surprised it has taken this long for programs to arrive at this revenue-driven conclusion.