Travel Loyalty News

Points as a form of loyalty isn't for everybody, as rewards are not always immediately accessible — but Marriott Bonvoy is looking to change that.

Recognizing Indian low-cost carrier Indigo's achievement of flying 86 million passengers in 2023 fiscal, CEO Pieter Elbers acknowledges that customer choice plays a vital role in achieving such remarkable numbers. No wonder, Indigo thinks it's now time to implement a loyalty program to help attract and retain customers.

Chase Travel's ascension, and that of other banks selling travel, is becoming an ever-more important power center in a fragmented travel industry. There will be hyper competition in this space.

There’s perhaps more opportunity than ever for cybercriminals to take advantage of consumers who are increasingly getting lured in by deals that are literally too good to be true.

More hotel chains are teaming up with top developers in Delhi, Mumbai and Bengaluru to launch high-end homes and branded residences.

First-mover advantage from online travel companies in generative AI might not hold up over the long-term. The chessboard may get overturned. Still, getting out there first doesn't hurt.

Today's edition of Skift's daily podcast looks closer at JetBlue's revamped loyalty program, Hawaii's tourism push, and the AI chatbot solving every travel news need.

JetBlue is betting a major overhaul of its lucrative loyalty program will make its customer relationships even stickier.

Expedia Group has a strong – and growing – business to business segment that is about a quarter of its overall revenue. Booking Holdings and Hopper are nipping at Expedia's heels.

As guest expectations evolve with a renewed appetite for meaningful experiences, traditional loyalty programs are no longer cutting it. Jumeirah Group is rising to the occasion with Jumeirah One, its loyalty program that offers bespoke, unforgettable moments and strikes an emotional chord with members.