Travel Loyalty News

The travel sector has been grappling with the subscription model for a few years. But Accor is the first major hotel group to roll out global paid subscription cards, giving guests access to discounts and perks at hotels worldwide.

How would Expedia and its Vrbo unit compete in short-term rentals against a juggernaut like Airbnb? Set realistic expectations and play to your strengths.

After moving above Sky Team to second in the “Big 3” of airline alliances, the next few years are more likely to be about staying put than targeting the top spot.

What happened to the good old days of rich travel companies getting richer through digital marketing? Ha. Airbnb said brand marketing and public relations (both forms of storytelling) let it reduce its reliance on performance marketing.

Marriott International CEO Anthony Capuano on Tuesday toured the Evirma, the first sailing vessel in The Ritz-Carlton Yacht Collection. Capuano said in an interview that yacht-style cruises on the 623-foot…

If you can’t compete against the loyalty point focused programs on offer from the likes of Marriott or Hilton, you have to sacrifice something.

Global Hotel Alliance gained from Spain’s tourism recovery in the fourth quarter of last year, following the addition of NH Hotels into the fold.

Traveler behavior continues to evolve and it is challenging loyalty programs to pick up the pace. Brand awareness is great to help travel agents sell more product, but tangible rewards would be even better to help them earn a higher commission.

Both ride hailing companies are focusing on subscription products, and partners like banks to drive them, as corporate travel remains in a precarious state.

In order to meet new consumer expectations, travel loyalty programs must evolve with a new value proposition built around the booking experience, sustainability, personalization, and payment technology. iSeatz’s new report explores this “Tipping Point for Travel Loyalty in 2023” to help loyalty providers uncover new revenue opportunities.