Travel Loyalty News

Understanding the true value of loyalty in today’s hospitality landscape How smaller brands and hotel groups can ramp up sales, marketing, and distribution to compete with larger chains How joining…

Today’s edition of Skift’s daily podcast looks at the U.S. airlines-grounding glitch, Hilton’s new brand, and Travelport’s optimism.

Hotels have been finding value in their reward points, even though they've been coy about sharing the financials behind the programs.

In this video from Skift Global Forum East 2022, we hear from Chris Hartley, CEO of Global Hotel Alliance, on how independent properties can lower costs, unlock bigger revenue opportunities, and compete in an environment where big brands and online travel agencies rule the world.

Loyalty is changing. In addition to value for money, consumers want unique experiences, flexible pricing, and a simple reward redemption process. This report explores how hospitality companies can think bigger about loyalty, engage with customers beyond the hotel stay, and embrace the idea that “lifestyle is the new loyalty.”

Although JetBlue is broadening the reach of its loyalty program, it won't see the benefits it expects if the program becomes significantly more complicated, as some experts believe.

In a switch-up on the role travel products play in creating stickiness for brands, JetBlue and Expedia are both focused on boosting customer loyalty — and while it might seem like their programs are competing, customers ultimately score value across their ecosystem.

While Oyo plans to go ahead with its initial public offering, the hospitality company is yet to share the current valuation it is looking at. For sure, it would be nowhere close to its original hoped-for valuation of $12 billion.

Hilton gets an A-plus for piggybacking Adobe Analytics' annual student challenge, as it gains a fresh perspective on how to capture more business. It may not have counted on just how complex this particular segment can be though.

Airlines often focus on their on-time performance. But a journey of a thousand miles often starts at an airport with a lot of friction. Kudos to Delta for attempting to smooth out some of the typical hassles.