Citi Is Developing a Travel Platform with Booking.com
Financial services firm Citi is launching Citi Travel later this year. The travel booking platform will be powered by Booking.com and its Rocket Travel subsidiary.
Travel Loyalty News
Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.
Southwest Joins Airlines Looking to Provide More Travel Management Tools
A trio of airlines have overhauled their corporate platforms in the past seven days. The focus is on self-service, and managing perks as well as discounts, which could help them gain more direct business from smaller companies that are spearheading the recovery.
IHG CEO: Pandemic Bet on Revamping Loyalty Starts to Pay Off
IHG's loyalty program has lagged behind its peers in quality. But CEO Keith Barr said the company had overhauled the program to turn it into a magnet for high-value travelers. Early results look encouraging.
Expedia’s Increased Focus on Its Partner Business Is Starting to Pay Off
Expedia Group's strategy to reshape the company is starting to come together, as shown in its partner business. But the grand master plan is a multiyear endeavor.
Executive Q&A: How Changing the Loyalty Game Is Fueling IHG Hotels & Resorts’ Success With Business-to-Business Customers
Hotel brands are looking to make loyalty programs even more rewarding. It’s not solely about points, but also about offering choice, flexibility, and personalized experiences for consumers. In addition, hotel brands are focused on supporting the success of their valued travel managers and buyers, who in turn leverage loyalty to drive compliance and a more rewarding travel program for their end travelers and clients.
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Booking Holdings Boosts Discounting to Capture Bigger Share of Travel Budgets
Booking is placing a new emphasis on discounting versus its traditional reliance mostly on marketing. Expect more fintech and loyalty offerings.
How Marriott Is Transforming the All-Inclusive Segment Through Loyalty
With consumer demand for immersive resort experiences escalating, All-Inclusive by Marriott Bonvoy is gaining momentum, rooted in the company’s expansive loyalty program and award-winning brands. Brian King, president of Marriott International Caribbean & Latin America, spoke with SkiftX about Marriott’s leadership in the future of the sector.
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Subscriptions and Memberships in Travel 2022
Subscriptions are ubiquitous in nearly every industry other than travel. Why the disconnect? The time is right for building paid travel subscriptions, powered by shifts in traveler priorities and work-life flexibility. Learn how to build travel memberships by analyzing three innovative case studies in this latest research report.
IHG’s Crowne Plaza Wants to Shake Off Traditional Business Traveler Image
It’s a bold decision for a hotel brand to reposition itself when the world of work is on the cusp of change. If it's the wrong call, it loses sight of its core market and winning back once-loyal business travelers may take a while.
Expedia Goes Heavy With TV Ads for Loyalty Program
Expedia is doing some smart things. Focusing on luring repeat customers and thereby limiting payouts to Google can't hurt.