Travel Loyalty News

IHG CEO Barr covers a lot of ground in this conversation at Skift Global Forum. Watch him discuss the global hotel brand's hacker attack, headwinds, evolution, strategy, and more.

The fast-growing hotelier has launched a loyalty program called "Business Pass" with a focus on micro-events. The sticking point is only about a fifth of Sonesta's portfolio is onboard.

At an invite-only session from Skift Global Forum 2022, Holly Aresty, deputy chief commercial officer at Rokt, and Wouter Geerts, director of research at Skift, led a roundtable discussion about how changing customer expectations are reshaping ecommerce transactions and redefining the concept of brand loyalty.

In this video from Skift Global Forum 2022, we hear from Amperity CEO Barry Padgett about how the right customer data — used smartly and efficiently — can create value, loyalty, and exceptional customer experiences.

Expedia Group CEO Peter Kern is correct that there is a whole big world out there with lots of opportunities for online travel companies to grow. Don't count out Expedia prematurely.

American Airlines, travel company? Listen to the carrier's chief commercial officer, Vasu Raja, for any amount of time and it's clear change is afoot at the world's largest airline.

For global companies, there's no one-size-fits-all approach to growth. IHG is demonstrating that with its perspective on microeconomics, calculated technological investments, and by maintaining high brand standards.

Disney is about to be a century old. Its focus on immersive storytelling demonstrates it's not thinking like a centenarian.

To rebuild trust with leisure travelers and compete with larger chains, independent hotels need to rethink their core value proposition and reimagine loyalty. Joining a loyalty program network helps independent hotels capture repeat business, reduce operational strain, and drive topline revenue at minimal cost.

IAG's Avios points are coveted among people who want free or reduced-priced flights. A company might prefer to adopt its currency rather than start its own program. But IAG needs to invest in technology to make earning and burning a more attractive proposition for consumers.